This is a private event with limited spaces addressed to TIME & Sports professionals. We will talk about the changes that technology is causing in the media, entertainment and sports companies. Do you want to know the future of the industry?
The term TIME (Telecom, Internet, Media and Entertainment) hasn’t settled down quite yet in Spain, but it refers to certain vertical companies that, thanks to the latest technological advances, are facing the same challenges.
Because of this innovation, the viewer isn’t a passive being anymore and uses all the possible networks to interact. To be able to collect the maximum information from their users, TIME & sports companies go for an omnichannel strategy to enhance the engagement with their audience.
To do so, new technologies (from Cloud computing to AI, Big Data or Machine Learning) offer a direct improvement in terms of audience analysis and management. With these technologies, we can interact with users and increase reach and ROI, as well as boost the appeal of our product.
However, it requires a change of strategy and work processes.
In this session we will discuss these challenges and the benefits they can bring to the industry. Moreover, we will analyse the current situation and we will suggest work processes to face this change.
When and where?
- 13th June, from 11:00AM to 2:30PM
- Carpa de Jugadores – Santiago Bernabéu stadium (Madrid)
- 11:00 – Registration & Coffee
- 11:15 – Introduction
“Cloud transformation in media and sports and entertainment companies”
Josep Ruano, CEO @ CAPSiDE
- 11:45 – Presentation and joint discussion:
“F.C. Barcelona: Tiki-taka and goals”
Abraham Clotet, Head of Digital Products and Development @ F. C. Barcelona
- 13:00 – Lunch
- 14:00 – Visit to the Santiago Bernabéu stadium
Don’t hesitate to write us at [email protected] for further information.
We’ll be waiting for you!